How can anyone Improve Search Engine Ranking? Can anyone Help ????
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How can anyone Improve Search Engine Ranking? Can anyone Help ????
Google search engine positioning tips.
Background: Google's Page Ranking Algorithm
As many of you are probably already aware, Google ranks a page according to the number and quality of links leading to that page. For example, if your page has 100 quality links leading to it, it will rank higher than another page that has only 20 links pointing at it. Quality links come from pages that are themselves "important" (Google's own terminology).
Note that this is not a secret. Google actually publishes information about their ranking algorithm on their website. You can read it for yourself at http://www.google.com/technology/. Improving Your Page Rank on Google
There are numerous tips floating around in webmaster circles about how to improve your ranking in search engine results on Google. Get Those Inbound Links
Since Google ranks your pages according to the number of links pointing at your page, it stands to reason that you should try to get as many links pointing at your pages as possible. This is so obvious that I'm only mentioning it for completeness sake. Your Title Tag
Google seems to give weight to the title of your page. By title, I mean the text that is sandwiched between the HTML <TITLE> tags in the <HEAD> section of your web page. If you use a Web editor that automatically inserts a title like "New Page", remember to change it to some meaningful text with your keywords inside to reap the benefit of this feature. Content-Laden Pages (Keyword Density)
It has often been observed that Google considers keyword density a large factor in ranking pages in search engine results, more so than many other search engines. You can read more about keyword density and how you can improve it on your pages from my other article, Improving Your Keyword Density for Search Engine Positioning, at http://www.thesitewizard.com/archive/keyworddensity.shtml Keyword-laden Links?
According to a paper published by one of Google's founders, if the links pointing to your page has the relevant keyword text in them, it will cause your page to be ranked higher in search engine results. For example, a link with the text "Cheap Shoe Store" pointing at your site will cause your site to be listed earlier if a visitor searches for "cheap shoe store" than if the link simply said "click here". You can find a copy of the paper online at The Anatomy of a Large-Scale Hypertextual Web Search Engine. Other Google Tips
Will Disabling Caching of Your Page Affect Your Page Rank?
Some time ago, it was claimed that Google would penalise pages that forbade it from caching their pages. As you know, Google caches the pages it indexes unless otherwise instructed. To avoid problems with people who feel that this is a copyright infringement (and other reasons), they allow sites to instruct the Google spider not to cache those pages using various means. One such method is outlined in my article on using META tags to manage the search engine spiders and listings, at http://www.thesitewizard.com/archive/metatags.shtml
Google has apparently publicly denied that disabling caching would affect the page's ranking in any way. I tend to believe their claim. Dynamic Pages and Google
Unlike some other search engines, Google is able to index dynamically generated pages, so long as a link exist to those pages somewhere. For example, a page like "http://example.com/showstuff.php?page=19" can be indexed by Google.
So if you have a dynamically generated page that you think should be indexed, make sure you put a link to it somewhere on your site. ALT tags on Images
If you have been placing images on your website without bothering to place ALT tags, now is a good time to add ALT tags. Google apparently indexes the text given in the ALT tags of images. META Keywords Tag is Ignored
Google ignores the META keywords tag, so, the optimization of this tag is not going to help you any with Google. The Google Toolbar
The Google Toolbar can be obtained free of charge for Firefox and Internet Explorer. It gives you an idea of how important Google thinks your site is (in general) by showing the Page Rank of any page that you visit.
Unfortunately, to obtain the page rank of the pages you visit, the toolbar actually transmits information about the pages you visit to Google. Thus if you are worried about people tracking your Internet activity, you might want to restrict its use to times when you check your site's ranking. You can easily enable or disable the Page Rank feature from its Options menu.
Thanks for the explanation.
To improve the search engine ranking you have to do onpage and offpage work. In onpage it inclued title, keywords, description etc. and in off page all types of lin building.
Steve Wiideman
Search Engine Optimization Pro
I'm a search engine optimization and marketing consultant for mid -to-enterprise brands needing support for franchise, retail, and lead generation. Google "SEO Expert" to find my listing and client list.
NATURAL SEO
As Google+ continues to become a layer on top of Google products, social behavior will grow to be an important signal in natural ranking. Combined with outstanding keyword-themed content, and new authoritative mentions over time, I believe any website can earn higher ranking and greater search result saturation.
LOCAL SEO
I believe there are 4 layers of local search engine optimization, starting with data validation with the major databases used as trust points by the search engines. On-page SEO is the 2nd layer. If you offer a list of services, give each of them a page of their own with custom titles, descriptions, headings and content. If you serve numerous cities, mention those service areas on your website. Use microformat tags to provide precise data to spiders. The 3rd layer involves citations (name, address, and phone), links and visibility. Lastly, reviews and mobile-optimized user experience will be an important signal in 2012 and more so in 2013.
PAY-PER-CLICK ADVERTISING
So you want to throw money at some PPC? I can guide you through the process of choosing an advertising vendor, designing the campaign architecture, selecting network and targeting strategies, as well as help with some ad-writing recommendations to improve CTR and lower cost-per-click amounts.
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